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Gilmore Keyboard Festival May 2, 2018

When a project like The Gilmore keyboard festival comes along it’s like a cool spring breeze filled with possibility. You talk through the concept with the client and dream about how great it can be, you do your best to live up to the concept by planning out every detail of the shoot. Then during the process of filming and editing the project takes a life of its own. Like with every plant, you can water it, give it plenty…

Ferris Nitro Cold Brew April 10, 2018

We had the opportunity to team up with Ferris Coffee & Nut to create a launch video for their new Nitro Cold Brew.  We spent a lot of time discussing the best way to approach this product launch video. We decided on a short “lifestyle” type video showing people using the product in fun and approachable ways. Our team sat down and brainstormed scenes we would want to shoot. We came up with a diverse shot list that helped show…

Gordon Food Service Produce Video April 9, 2018

It seems like today the journey food takes from farm to table is on all of our minds. We had an exciting opportunity to tell this story through a client you may not have expected. Gordon Food Services is as committed to giving people as fresh of an experience as anyone since their reputation literally depends on it. Shot over 4 days in Vancouver, and Northern California we had the inspiration to spare from the beginning of this project but flying…

Hospice of Michigan Commercial Shoot February 22, 2018

Sometimes you get a great opportunity to learn when you are creating. Our latest shoot for Hospice of West Michigan was just that, a learning experience. Many preconceived notions come to mind when people hear the name Hospice. Unfortunately, a lot of them are negative. After our experience with the staff, and the people being served by Hospice of West Michigan we experienced nothing but positives. Watching the Hospice workers interact with the people they are caring for live out…

Meijer Mackinaw Bridge TV Commercials May 23, 2017

Meijer stores began in Michigan more than 80 years ago. They have expanded to more than 200 stores across five states, but they did not have any stores in Michigan’s upper peninsula prior to the spring of 2017. In May 2017, Meijer opened two new stores in Escanaba and Sault Ste. Marie and they asked Fresh Look Video to help spread the word.   We began to brainstorm about how to visually convey the idea of Meijer stores in the…

Leinenkugel Beer April 23, 2017

In February 2017, we were given the opportunity to travel to Chippewa Falls, Wisconsin to film at the Leinenkugel Brewery. The video is part of Meijer’s Beer Frontier video series that highlight’s different craft breweries that Meijer sells at their stores.  Leinenkugel is celebrating their 150th year in business in 2017 and we were very excited to be able to film some of the history of the brewery. The challenge of this video production was that we only had one…

Dog America August 7, 2015

What is Dog America? Sounds patriotic… and it sounds like a fun shoot. We just finished up a project with an up-and-coming company that brings a new spin to daycare for dogs.  Your pet (aka. furry family member), will have time to play with other dogs, relax, and also receive training from the Dog America staff.  They say that getting your dog mentally tired with training and games will actually tire out your dog more than a long run. For…

MEIJER: CONNECTIONS March 17, 2015

Meijer commissioned us to create a video that will be used as a new-employee training tool, and it is probably to coolest “training” video we have ever seen.  The concept of the video is that every person who walks through the doors at Meijer, whether they are an employee or customer, has a different story to tell.  This was a 12 scene, 21-actor shoot that ran from 5am-2pm. This shoot required an enormous amount of pre-production and several site visits. …

Borgess Hospital: Patient Stories April 7, 2014

Years ago, Borgess filmed a number of 30 second ads highlighting a select number of patients.  Borgess contracted Fresh Look Video to do a series of 2-4 minute videos on each of these patients focusing on “how they are doing now”, years after their incident.  The challenge on this project came with the B-Roll footage. Since there was no money in the budget to shoot individual B-Roll with each of the patients we were given digital files of the film…

MooseJaw Shoot (Case Study for Monetate) January 20, 2014

We were recently hired by a company out of Philadelphia called Monetate to shoot a profile on one of their clients, Moosejaw. Monetate specializes in integrating the experience between a company’s website and the customer. Their client, Moosejaw is a popular outdoors retailer that uses Monetate’s software to drive email engagement to increase sales. We started the day at Moosejaws retail store in Detroit, and the beauty of the location made our job almost too simple. We used our Canon…

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