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Meijer Mackinaw Bridge TV Commercials May 23, 2017

Meijer stores began in Michigan more than 80 years ago. They have expanded to more than 200 stores across five states, but they did not have any stores in Michigan’s upper peninsula prior to the spring of 2017. In May 2017, Meijer opened two new stores in Escanaba and Sault Ste. Marie and they asked Fresh Look Video to help spread the word.   We began to brainstorm about how to visually convey the idea of Meijer stores in the…

Leinenkugel Beer April 23, 2017

In February 2017, we were given the opportunity to travel to Chippewa Falls, Wisconsin to film at the Leinenkugel Brewery. The video is part of Meijer’s Beer Frontier video series that highlight’s different craft breweries that Meijer sells at their stores.  Leinenkugel is celebrating their 150th year in business in 2017 and we were very excited to be able to film some of the history of the brewery. The challenge of this video production was that we only had one…

Dog America August 7, 2015

What is Dog America? Sounds patriotic… and it sounds like a fun shoot. We just finished up a project with an up-and-coming company that brings a new spin to daycare for dogs.  Your pet (aka. furry family member), will have time to play with other dogs, relax, and also receive training from the Dog America staff.  They say that getting your dog mentally tired with training and games will actually tire out your dog more than a long run. For…

MEIJER: CONNECTIONS March 17, 2015

Meijer commissioned us to create a video that will be used as a new-employee training tool, and it is probably to coolest “training” video we have ever seen.  The concept of the video is that every person who walks through the doors at Meijer, whether they are an employee or customer, has a different story to tell.  This was a 12 scene, 21-actor shoot that ran from 5am-2pm. This shoot required an enormous amount of pre-production and several site visits. …

Borgess Hospital: Patient Stories April 7, 2014

Years ago, Borgess filmed a number of 30 second ads highlighting a select number of patients.  Borgess contracted Fresh Look Video to do a series of 2-4 minute videos on each of these patients focusing on “how they are doing now”, years after their incident.  The challenge on this project came with the B-Roll footage. Since there was no money in the budget to shoot individual B-Roll with each of the patients we were given digital files of the film…

MooseJaw Shoot (Case Study for Monetate) January 20, 2014

We were recently hired by a company out of Philadelphia called Monetate to shoot a profile on one of their clients, Moosejaw. Monetate specializes in integrating the experience between a company’s website and the customer. Their client, Moosejaw is a popular outdoors retailer that uses Monetate’s software to drive email engagement to increase sales. We started the day at Moosejaws retail store in Detroit, and the beauty of the location made our job almost too simple. We used our Canon…

Borgess Hospital Online Bariatrics Video Seminar January 3, 2014

Over the last few years we have worked along side Borgess Hospital in Kalamazoo Michigan to create several video projects.   Recently we were asked to create a series of videos for the Bariatric program of the hospital.  The goal of the project is to provide a perspective bariatric patient with all the necessary information they would need to decide if Borgess bariatric surgery is right for them.   The concept was to create 12 short videos that would intermix former…

International Student Exchange #2 October 14, 2013

We have another update for you following our 2nd event with our German exchange student, Marie. Last friday we were fortunate enough to record Marie at her school’s high school Homecoming football game. This was our first opportunity to see her in action with the friends she has made so far in her semester long adventure. We filmed a variety of B-Roll at the host family’s home and once again interviewed them all to check her progress. We then captured…

Hex Armor Two Day Shoot October 3, 2013

HexArmor recently hired us on a two day shoot showcasing their fantastic line of gloves. They focus on the safety of their products, rather than the luxury. However, it’s safe to say all of their gloves offer a a unique style that screams  a certain degree of liveliness and spirit.  We set up shop at MBuck Studio in Downtown Grand Rapids utilizing their wonderful white wall as a backdrop for the shoot. They were a pleasure to work with and…

International Student Exchange #1 September 8, 2013

One of our longer duration projects we have been and will be working on for the next several months is a video for the International Student Exchange. They are responsible for bringing students from all over the world to study in the United States. The aim of the project is to create a mini-documentary following one student on her semester long exchange adventure. The audience of the project is any prospective host family. We wish to portray a true and…

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