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HELPFUL INFORMATION &
FAQ'S
 The
Video Production Process can be quite a daunting task when set before
someone without a lot of experience. They know they need a video
that will entertain, inform, communicate their message, and not break
their budget.
This section of our
website is designed to give some helpful information that may clarify the
process and possibly calm some fears of the unkown.
THE CORPORATE VIDEO
PRODUCTION PROCESS:
The three stages of video production…
1. Pre-Production.
This is where 90% of the work takes place. The pre-production process
is the planning that goes into a successful video. Writing the
script, gathering a list of the necessary shots, choosing the style of
video required, and making arrangements for shooting times all for into
this category.
2. Production.
The process of capturing the video footage. At Fresh Look Video we
break down the cost for shooting into full day rates or half day
rates. This process usually takes longer than most people expect,
but is critical to creating an effective video.
3. Post-Production.
After the video & audio are recorded, the post-production process
begins. Video Editing (Final Cut Pro), audio sweetening, creating a
master tape/DVD, and duplicating the video for distribution are the four
main aspects of this stage.
SHOOTING IT
YOURSELF:
One way to save a little
money on your projects is the “You Shoot, We Edit”
feature of Fresh Look Video & Multimedia. Here are some tips on shooting
video yourself:
1.
Get an idea of what you want to show in your new video. There’s nothing
worse than coming in to edit and saying “Gee, I wish I had got a shot of
that gauge…” or, “…that screen…” or, “…that operator…”
2.
Shoot your overall (or cover) shots of the machine, or the process, or
staff, or event.
3.
Then, be as specific as possible. If you’re shooting a machine, shoot
close-ups of the machine; the control panel, the CRT screen, moving parts,
etc. If it is an event, show close-ups of peoples faces and hands, the
buffet table, the special signs or balloons scattered about.
4.
Remember videotape is CHEAP. Shoot lots of it. Don’t be afraid to shoot a
scene several times from different angles.
5.
Avoid too much panning or zooming. Frame your shot, hold the camera still,
and let the action happen within the frame.
6.
Use a tripod.
7.
Always give each new shot at least 5 seconds or “pre-roll”. Likewise, let
the camera roll at least 5 seconds after you think you are done with the
shot.
8.
Don’t use the auto-focus feature on your camcorder! Instead before
each shot, zoom all the way in to the subject and focus. Then zoom out and
frame the shot. Now the shots will stay in focus.
If you
have any questions, feel free to call us at (616) 890-3507.
"CONTACT
US TODAY"
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