In February 2017, we were given the opportunity to travel to Chippewa Falls, Wisconsin to film at the Leinenkugel Brewery. The video is part of Meijer’s Beer Frontier video series that highlight’s different craft breweries that Meijer sells at their stores. Leinenkugel is celebrating their 150th year in business in 2017 and we were very excited to be able to film some of the history of the brewery.
The challenge of this video production was that we only had one day to travel from Grand Rapids, shoot, and travel home. This meant we needed to fly…and what better way to fly than on Meijer’s amazing corporate jet! Our four person film crew left Grand Rapids at 8am, landed in Wisconsin, filmed the interviews and B-Roll in only 5 hours, and flew home and arrived back in GR at 5pm. What a whirlwind!
After we returned to Grand Rapids, we also filmed inside the Grandville, Michigan Meijer store to show the beer on the shelves. Then it was time to start editing the video at our studio! We are really happy with how this video turned out and we are in the process of planning more Beer Frontier video productions this year.